People have been told since kindergarten not to judge a book by its cover, and yet, that is exactly what we tend to do, especially when it comes to store and business fronts. After just one look at the exterior of your business, most customers will make a snap judgement about the quality of your products or services, and even your integrity—with no other criteria besides aesthetics. As frustrating as this is, it is a reality that business owners must face if they want to attract customers. Here are three simple ways to improve the curb appeal of your business.
Improve Your Signs
Time flies, and it is far too easy to get stuck in a rut. It can feel like you put up that fresh, modern sign just yesterday, when it has actually been twenty years! Between changing tastes in font and color, changing design trends, rust, and weather damage, your business sign will need to be changed regularly. The sign is typically the first thing people see, and if it is damaged or dated, people will assume the same about your business. People see low-quality signs as a reflection upon the people that own them. It is worth keeping your sign modern, eye-catching, and in good repair.
Landscape the Property
Some simple landscaping can do wonders for the curb appeal of your business. While litter, weeds, and rubble can detract customers and incite disgust, a well-manicured lawn, bright flowers, and clean front will attract people and offer them an increased sense of security. Keep your property free of trash, weeds, and debris. Trim your trees and remove any that are unhealthy or unsightly. Be sure to remove the stumps as well. Stumps can make your property less safe and are generally seen as ugly. Add planters and keep bright, attractive, seasonal flowers and greenery in them year-round.
Freshen Up the Paint
Faded, peeling paint speaks volumes to potential customers. A shabby exterior can make people believe that your business is on the brink of financial ruin. Keep your exterior paint clean and bright. Use an appealing color with the proper aesthetic for your business. In general, your business will need a fresh coat of paint every three to five years, depending on the material. This prevents it from ever looking run-down. Use high-quality exterior paint to keep it looking fresh longer.
It is important for people to feel safe and calm when they visit your business. The last thing you want is to lose customers because your property feels sketchy. All it takes is a little time and TLC to get your property into shape and pull in more customers.
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